Troels is the Community Content Manager at Tradeshift. He implements Tradeshift’s content strategy, managing engagement and interactivity with the audience, and fostering community spirit.
Troels holds a Master’s Degree in International Marketing & Management from Copenhagen Business School. He wrote his Master’s Thesis on the subject “Lead user involvement in online communities” and was invited to guest speak on this subject at both Copenhagen Business School and the IT University of Copenhagen.
He has previously worked as a brand advisor in a PR and communication agency, responsible for the strategic communication of several premium brands including Nike, Levi’s, and HTC. He has also founded an online community for skiers and snowboarders. Needless to say Troels’ big passion is skiing. He won gold in the 2010 Danish Freestyle Skiing Championships.