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In 1984 Sweden was a dull country for anyone who loved sweets. The range was small, the bags were prepackaged and there was only one variety in each pack. Sweets lover Christer Forsman couldn’t understand why. After all, everyone’s different. With a dream of choice and joy in sweets, he decided to create his own confectionery kingdom. And as King, he appointed a cheeky little guy who reigned with huge curiosity, seeking out the tastiest treats and letting you mix them up exactly the way you want.