Tradeshift Expands Senior Leadership Team, Appoints Industry Veteran David Ahrens as CMO
Former SAP executive joins Tradeshift to lead marketing initiatives as company heads into accelerated expansion period
Tradeshift, the world’s largest business commerce platform, today announced that David Ahrens has joined the company as its new chief marketing officer (CMO). Ahrens takes on functional responsibility for all digital, product and brand initiatives, along with traditional demand generation activities aimed at engaging organizations running the world’s largest enterprise supply chains.“David brings creativity, insight and precision to our team,” said Tradeshift co-founder and CEO Christian Lanng. “We’re thrilled he joined us in this pivotal time in our growth. David’s professionalism, determination and experience will help us move to the next level. I can’t say enough about what David brings to our company. He has vision, drive, passion and the ability to empower and motivate.”Previously, Ahrens led marketing operations as CMO for FRONTEO USA and Marsh ClearSight. Prior to those roles, Ahrens held marketing leadership positions at SAP and SAS. As head of SAP global marketing for Cloud applications, including CRM and all SaaS-ERP suites, and formerly the Center of Excellence lead for Spend Performance Management, Ahrens has deep cross-functional application knowledge. Also, as the leader for Competitive and Market Intelligence for Analytics, Database Technologies, and Mobile at SAP, his team delivered insightful and valuable content that helped his product marketing peers drive sales and define marketing strategy. From a C-Suite consumer of his team’s output: “The quality and organization of information provided was superior to anything previously available to us at SAP. David set a new bar for achieving excellence.”Ahrens holds a Bachelor of Commerce and Business Management degree from Ryerson University with a minor in Communications. With his 24+ years of strategy, marketing and innovation experience in the high-tech sector, he brings domain expertise across the spectrum of marketing, corporate strategy and business development. Ahrens joined Tradeshift in February.“Every company must be willing to try their hand at innovation in order to continue to grow and to remain competitive in today’s market,” Ahrens said. “Not only do you have to get innovation right internally with your development and product teams, but you must allow the customer to fully participate in this innovation cycle for their own benefit and learning. We have the opportunity at Tradeshift to disrupt our industry in so many ways. I’m ready to go.”
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