Cash flow crisis: Flattening the liquidity curve

Our expert partners from Cugavadi and PwC Middle East share practical and relevant insights to help us learn from this crisis.

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Our expert partners from Cugavadi and PwC Middle East share practical and relevant insights to help us learn from this crisis. While Cugavadi take us through various ways to optimize the cash conversion cycle through digitalization, PwC Middle East experts address the key challenges, areas of impact and opportunities around cash flow and liquidity management for organizations in the GCC, as the response to the COVID-19 pandemic continues.


Meet the moderator


Dan Quinn

General Manager, Tradeshift MEA Region

Nearly 20 years in and around supply chain, digitalization, project management and professional services. Dan is an MBA & has held senior roles in leading procurement and supply chain transformation companies, he is now the General Manager of Tradeshift MEA Region based in Dubai. Dan has managed, supervised and consulted on hundreds of procurement digitalization deployments across Europe and the Middle East – from major supermarkets to governments and oil and gas giants to the London Olympics.

Meet the speakers


Chris Van Dijl

Managing Director at Cugavadi

Over 20 years of experience in corporate treasury management, holding key positions in The Netherlands, United Kingdom, United States and the U.A.E. He started his career as a treasury analyst at Baan Company in the Netherlands and progressed to global cash manager at Rohm and Haas Company in Philadelphia (USA). Before relocating to Dubai he held the position of Head of Cash Management at Petro-Canada, London. He is the former Group Treasurer of the Easa Saleh Al Gurg Group and Al Tayer Group, both located in Dubai.


Dan Gorgescu

Senior Manager, Working Capital Management at PwC Middle East

Over 10 years of experience globally across multiple sectors on managing operational liquidity and releasing cash from working capital in both crisis and performance improvement scenarios.


Asaad Chaudhri

Director at PwC Middle East

Experienced director specialising in financial and operational restructuring, business planning, cash management and short term liquidity.


Meet the sponsors

Cugavadi is a specialised niche firm with offices in Dubai and Charlotte, NC focussing on treasury consultancy, training and recruitment services. Cugavadi was founded by industry experts with over 20 years of background in Corporate Treasury, Risk, Finance and Consultancy gained from international and emerging markets. Learn more at
At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 157 countries with over 276,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at
Established in the Middle East for 40 years, PwC has 22 offices across 12 countries in the region with around 5,600 people. (
PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see for further details.

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