Cookie policy

Tradeshift Cookies Policy

What are cookies?

How we use cookies

Where we place cookies

Types of Cookie

Cookies we use





Controlling Cookies

Our Internal Analytics Tool

Consent for Advertising Cookies on Our Sites

Contact Us

The Tradeshift Website Privacy Policy and Tradeshift Platform Privacy Policy explain our principles when it comes to the collection, processing, and storage of our customer’s personal information. This policy specifically explains how we, our partners, visitors to our web site and users of our services deploy cookies, as well as the options you have to control them.

What are cookies?

Cookies are small pieces of data, stored in text files, that are stored on your computer or other device when websites are loaded in a browser. They are widely used to “remember” you and your preferences, either for a single visit (through a “session cookie”) or for multiple repeat visits (using a “persistent cookie”). They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the site that you are visiting (known as “first party cookies”), or by third parties, such as those who serve content or provide advertising or analytics services on the website (“third party cookies”).

Both websites and HTML emails may also contain other tracking technologies such as “web beacons” or “pixels.” These are typically small transparent images that provide us with statistics, for similar purposes as cookies. They are often used in conjunction with cookies, though they are not stored on your computer in the same way. As a result, if you disable cookies, web beacons may still load, but their functionality will be restricted.

How we use cookies

We use cookies for a number of different purposes. Some cookies are necessary for technical reasons; some enable a personalized experience for both visitors and registered users; and some allow the display of advertising from selected third party networks. Some of these cookies may be set when a page is loaded, or when a visitor takes a particular action (clicking the “like” or “follow” button on a post, for example).  All of our cookies expire in 2 years or less.

For more information on the choices you have about the cookies we use, please see the Controlling Cookies section below.

Where we place cookies

We set cookies in a number of different locations across our web site and services. These include:

  • On our websites (including,, and other Tradeshift branded pages) 
  • On our SaaS platforms (,

Purposes of  Cookies

The table below explains the types of cookies we use on our sites and why we use them.

Purpose of cookiesWhy we use these cookies
NecessaryThese cookies are essential for websites on our services to perform their basic functions. These include those required to allow registered users to authenticate and perform account related functions.
PreferencesThese cookies are used to store preferences set by users such as account name, language, and location.
StatisticsPerformance cookies collect information on how users interact with our websites, including what pages are visited most, as well as other analytical data. We use these details to improve how our websites function and to understand how users interact with them.
MarketingThese cookies are used to display relevant advertising to visitors who use our services or visit websites we host or provide, as well as to understand and report on the efficacy of ads served on our websites. They track details such as the number of unique visitors, the number of times particular ads have been displayed, and the number of clicks the ads have received. They are also used to build user profiles, including showing you ads based on products you’ve viewed or acts you have taken on our (and other) websites. These are set by Tradeshift and trusted third party networks, and are generally persistent in nature.

Cookies We Use

Below are the cookies set by Tradeshift, with explanations of their purpose. Some of these cookies are set across all of our sites, whereas some are specific to individual services.  Please note that this is not an exhaustive list, but rather aims to be representative. 

In addition, people and companies that use our services to publish or host their own apps may place additional cookies. 

Statistics Cookies

_gaGoogle Analytics cookie to distinguish to understand the platform is used.
_gidGoogle Analytics cookie to distinguish to understand the platform is used
_gatGoogle Analytics cookie to distinguish to understand the platform is used
ajs_anonymous_idUsed to count unique visitors.
mp_mixpanel__cUsed to understand platform usage to best optimise the products we offer.
mp_<value>_mixpanelUsed to understand platform usage to best optimise the products we offer.
_hjidUsed to understand platform usage to best optimise the products we offer.
UTM_SourceTracks the effectiveness of marketing campaigns.
UTM_MediumTracks the effectiveness of marketing campaigns.
UTM_CampaignTracks the effectiveness of marketing campaigns.

Preferences Cookies

__zlcmidZendesk cookie that enables live customer service chat

Necessary Cookies

CookiePurposeWebsite Platform
JSESSIONIDHTTP session token
TSAPPIDStores active and recent apps.
oiosaml-fragmentUsed to authenticate you when using a SAML login provider.
tradeshift-instance-uriUsed to keep people logged in.
visid_incap_*DDoS Protection, load balancing
wpe-usUsed to segment users. 
_cfduidUsed for DDoS prevention and load balancing.
BIGipServersjrtp3_httpsUsed for DDoS prevention and load balancing.
csrfTokenSecurity token to prevent cross site request forgery.
consent-cookieRetains cookie consent preferences.

Marketing Cookies

Below is a representative list of the cookies that may be set by our ads partners to track the effectiveness of our advertising campaigns.

_gat_currentUnderstand how people use Tradeshift, and for marketing purposes.
_gidUsed to distinguish users
_mkto_trkTracks visitor behavior on the site to measure campaign effectiveness. Anonymous until a user identifies themself by submitting a form.
_uetsidUsed to track and track visits across websites.
__cfduidIdentifies individual clients behind a shared IP address to apply per-user security settings.
vlmrefVendemore cookie used to track visitors and retarget them with advertising.
vaidVendemore cookie used to track visitors and retarget them with advertising.
ANIDGoogle cookie used for advertising.
NIDGoogle cookie used for advertising.

How to Control Cookies 

You may set your preferences regarding cookies used on Tradeshift properties by visiting this page.

On a mobile device, you may also be able to adjust your settings to limit ad tracking.  You can opt out of Google Analytics by installing Google’s opt-out browser add-on.

Our Internal Analytics Tool

In order to better understand how our services are used, we monitor certain user activities that take place within our products, including page views and clicks.

We use this information to improve our products, make our marketing to you more relevant, personalize your experience, and for the other purposes described in the Tradeshift Website  Privacy Policy or Tradeshift Platform Privacy Policy, as applicable.

You may see a cookie consent dialog box on our websites. If you are visiting one of our sites from the EU, we only set cookies that are required for site functionality until you modify and accept your cookie preferences. 

Contact Us

If you have any questions about our use of cookies, you can find the most relevant contact details in the Tradeshift Website Privacy Policy or Tradeshift Platform Privacy Policy, as applicable.

This Cookies Policy was last updated on June 15, 2021.