Cookie policy
Tradeshift Cookies Policy
Consent for Advertising Cookies on Our Sites
The Tradeshift Website Privacy Policy and Tradeshift Platform Privacy Policy explain our principles when it comes to the collection, processing, and storage of our customer’s personal information. This policy specifically explains how we, our partners, visitors to our web site and users of our services deploy cookies, as well as the options you have to control them.
What are cookies?
Cookies are small pieces of data, stored in text files, that are stored on your computer or other device when websites are loaded in a browser. They are widely used to “remember” you and your preferences, either for a single visit (through a “session cookie”) or for multiple repeat visits (using a “persistent cookie”). They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the site that you are visiting (known as “first party cookies”), or by third parties, such as those who serve content or provide advertising or analytics services on the website (“third party cookies”).
Both websites and HTML emails may also contain other tracking technologies such as “web beacons” or “pixels.” These are typically small transparent images that provide us with statistics, for similar purposes as cookies. They are often used in conjunction with cookies, though they are not stored on your computer in the same way. As a result, if you disable cookies, web beacons may still load, but their functionality will be restricted.
How we use cookies
We use cookies for a number of different purposes. Some cookies are necessary for technical reasons; some enable a personalized experience for both visitors and registered users; and some allow the display of advertising from selected third party networks. Some of these cookies may be set when a page is loaded, or when a visitor takes a particular action (clicking the “like” or “follow” button on a post, for example). All of our cookies expire in 2 years or less.
For more information on the choices you have about the cookies we use, please see the Controlling Cookies section below.
Where we place cookies
We set cookies in a number of different locations across our web site and services. These include:
- On our websites (including tradeshift.com, comwebdemo.wpengine.com/hub, and other Tradeshift branded pages)
- On our SaaS platforms (go.tradeshift.com, getgo.tradeshift.com)
Purposes of Cookies
The table below explains the types of cookies we use on our sites and why we use them.
| Purpose of cookies | Why we use these cookies |
| Necessary | These cookies are essential for websites on our services to perform their basic functions. These include those required to allow registered users to authenticate and perform account related functions. |
| Preferences | These cookies are used to store preferences set by users such as account name, language, and location. |
| Statistics | Performance cookies collect information on how users interact with our websites, including what pages are visited most, as well as other analytical data. We use these details to improve how our websites function and to understand how users interact with them. |
| Marketing | These cookies are used to display relevant advertising to visitors who use our services or visit websites we host or provide, as well as to understand and report on the efficacy of ads served on our websites. They track details such as the number of unique visitors, the number of times particular ads have been displayed, and the number of clicks the ads have received. They are also used to build user profiles, including showing you ads based on products you’ve viewed or acts you have taken on our (and other) websites. These are set by Tradeshift and trusted third party networks, and are generally persistent in nature. |
Cookies We Use
Below are the cookies set by Tradeshift, with explanations of their purpose. Some of these cookies are set across all of our sites, whereas some are specific to individual services. Please note that this is not an exhaustive list, but rather aims to be representative.
In addition, people and companies that use our services to publish or host their own apps may place additional cookies.
Statistics Cookies
| Cookie | Purpose | Website | Platform |
| _ga | Google Analytics cookie to distinguish to understand the platform is used. | ✓ | ✓ |
| _gid | Google Analytics cookie to distinguish to understand the platform is used | ✓ | ✓ |
| _gat | Google Analytics cookie to distinguish to understand the platform is used | ✓ | ✓ |
| ajs_anonymous_id | Used to count unique visitors. | ✓ | ✓ |
| mp_mixpanel__c | Used to understand platform usage to best optimise the products we offer. | ✓ | ✓ |
| mp_<value>_mixpanel | Used to understand platform usage to best optimise the products we offer. | ✓ | ✓ |
| _hjid | Used to understand platform usage to best optimise the products we offer. | ✓ | ✓ |
| UTM_Source | Tracks the effectiveness of marketing campaigns. | ✓ | ✓ |
| UTM_Medium | Tracks the effectiveness of marketing campaigns. | ✓ | ✓ |
| UTM_Campaign | Tracks the effectiveness of marketing campaigns. | ✓ | ✓ |
Preferences Cookies
| Cookie | Purpose | Website | Platform |
| __zlcmid | Zendesk cookie that enables live customer service chat | ✓ |
Necessary Cookies
| Cookie | Purpose | Website | Platform |
| JSESSIONID | HTTP session token | ✓ | |
| TSAPPID | Stores active and recent apps. | ✓ | |
| oiosaml-fragment | Used to authenticate you when using a SAML login provider. | ✓ | |
| tradeshift-instance-uri | Used to keep people logged in. | ✓ | |
| visid_incap_* | DDoS Protection, load balancing | ✓ | |
| wpe-us | Used to segment users. | ✓ | ✓ |
| _cfduid | Used for DDoS prevention and load balancing. | ✓ | ✓ |
| BIGipServersjrtp3_https | Used for DDoS prevention and load balancing. | ✓ | ✓ |
| csrfToken | Security token to prevent cross site request forgery. | ✓ | |
| consent-cookie | Retains cookie consent preferences. | ✓ | ✓ |
Marketing Cookies
Below is a representative list of the cookies that may be set by our ads partners to track the effectiveness of our advertising campaigns.
| Cookie | Purpose | Website | Platform |
| _gat_current | Understand how people use Tradeshift, and for marketing purposes. | ✓ | ✓ |
| _gid | Used to distinguish users | ✓ | ✓ |
| _mkto_trk | Tracks visitor behavior on the site to measure campaign effectiveness. Anonymous until a user identifies themself by submitting a form. | ✓ | ✓ |
| _uetsid | Used to track and track visits across websites. | ✓ | |
| __cfduid | Identifies individual clients behind a shared IP address to apply per-user security settings. | ✓ | ✓ |
| vlmref | Vendemore cookie used to track visitors and retarget them with advertising. | ✓ | |
| vaid | Vendemore cookie used to track visitors and retarget them with advertising. | ✓ | |
| ANID | Google cookie used for advertising. | ✓ | ✓ |
| NID | Google cookie used for advertising. | ✓ | ✓ |
How to Control Cookies
You may set your preferences regarding cookies used on Tradeshift properties by visiting this page.
On a mobile device, you may also be able to adjust your settings to limit ad tracking. You can opt out of Google Analytics by installing Google’s opt-out browser add-on.
Our Internal Analytics Tool
In order to better understand how our services are used, we monitor certain user activities that take place within our products, including page views and clicks.
We use this information to improve our products, make our marketing to you more relevant, personalize your experience, and for the other purposes described in the Tradeshift Website Privacy Policy or Tradeshift Platform Privacy Policy, as applicable.
Consent for Cookies on Our Sites
You may see a cookie consent dialog box on our websites. If you are visiting one of our sites from the EU, we only set cookies that are required for site functionality until you modify and accept your cookie preferences.
Contact Us
If you have any questions about our use of cookies, you can find the most relevant contact details in the Tradeshift Website Privacy Policy or Tradeshift Platform Privacy Policy, as applicable.
This Cookies Policy was last updated on June 15, 2021.
