The initial driver behind Tradeshift's foundation was frustration with available solutions and technology, but soon the company's founders realized that a fundamental shift in the focus of business networks was needed. They aimed to create a new kind of network – one that focused on people and business relationships as well as transactions. Tradeshift also provides Open APIs which allows developers to build their own apps utilizing the UI. This means customers can access and use these apps to extend and improve their business processes.
Tradeshift has offices in San Francisco, Copenhagen and London with customers across 190 countries. Customers include Coop, TDC and the NHS. Tradeshift was awarded Best Enterprise 2010 at The TechCrunch Europe startup awards.