The main issue is probably collaboration, because gaining visibility in the supply chain is not something you can do on your own. To get good data on your supply chain, your suppliers must evaluate their environmental impact and share their data with you, which is by no means a simple task. With globalization, every company has suppliers that come from the other side of the world, speak a different language and are bred in a completely different culture. Even the basic communication tasks can sometimes be an issue. In addition to that, every supplier also has suppliers of its own, making the issue exponentially more complicated. Normative simplifies this whole process. We don’t ask companies to collect tons of data from their suppliers, because we know how hard it is. Our clients only provide us with their accounting data, e.g. the invoices of what they bought, and we automatically calculate the emissions connected to their purchase. This way they not only save time, but they also get the most comprehensive calculations they could possibly get, because everything they buy is recorded in the accounting system. Normative transforms simple accounting data into fully transparent environmental impact assessments of your entire supply chain. We put companies in control of their emissions and empower them to take climate action.